Refolkus
Monday June 2nd, 2025 with Rosalyn Dennett
Talking Publicity w/ Beth Cavanagh

In this week’s episode, Rosalyn chats with music publicist Beth Cavanagh about the evolving world of music publicity. They dive into what makes an artist bio stand out, how to build strong media and fan relationships, and why realistic goals and patience are essential for long-term success. Beth also shares actionable tips for artists looking to promote themselves more effectively and insight into how a publicist’s role continues to shift in today’s industry. Listen to the episode and subscribe here: https://refolkus.transistor.fm/subscribe Find Beth Cavanagh: Website: https://www.whatsthestory.ca/ Instagram: https://www.instagram.com/whatsthestoryca/ About Beth Cavanagh Beth Cavanagh is a seasoned music publicist and founder of What’s The Story?, a boutique publicity company launched in 2017 to champion new talent, reconnect established artists with the evolving media landscape, and, above all, for the love of music. Her client roster has included acclaimed artists such as Aysanabee, Caveboy, Celeigh Cardinal, Cowboy Junkies, Good Lovelies, Joel Plaskett, Leela Gilday, Mimi O’Bonsawin, Prozzäk, Sarah Slean, and Skydiggers, as well as events like the Muskoka Music Festival. Her campaigns have secured placements on CBC’s Q, The Toronto Star, Exclaim!, and national TV, cementing her reputation as a trusted voice in Canadian music PR. Beth is also a dedicated advocate for professional development in the music industry. She has shared her expertise as a speaker and panelist at events including Folk Alliance International, Breakout West, Folk Music Ontario, Nova Scotia Music Week, and NOMFA. She is currently a board member of the Mariposa Folk Foundation and has served as a mentor for emerging professionals through organizations like Manitoba Music, Metalworks Institute and is a FACTOR Juror. Always at the forefront of Canada’s evolving music scene, Beth brings warmth, strategy, and deep industry knowledge to every artist story she helps tell.