Refolkus
Monday March 10th, 2025 with Rosalyn Dennett
Demystifying Sync & Licensing w/ Michelle Allman-Esdaille

In this week's episode, we chat with Michelle Allman-Esdaille, owner and sync agent at The Hook and Co, The Hook Sync Group and Sustainable Creative Living. In this episode, Rosalyn and Michelle discuss the intricacies of sync and licensing in music. They chat about the roles of music supervisors and sync agents, the process of getting a song licensed and valuable insights on how artists can prepare their music for licensing opportunities. The conversation also delves into Michelle's personal journey from corporate life to empowering artists in the music industry and her journey of launching The Hook Sync Group. Michelle also answers some listener questions about writing specifically for sync and understanding sync licensing contracts. Find The Hook & Co and The Hook Sync Group online: Website: https://thehookandco.com/ The Hook and Co Instagram: https://www.instagram.com/thehookandco/ The Hook Sync Group Instagram: https://www.instagram.com/thehooksyncgroup/